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Start getting Lowder Locally today.
Stop renting attention. Start owning relationships.
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Feel like you're throwing money away on SEO and social media ads? You are.
Break the cycle and get local today with Jason Lowder's field-tested system for turning the schools, apartments, hotels, gyms, and businesses within one mile of your front door into relationships and sales that compound.
Get Jason's A–Z Playbook — the field-tested idea bank that shows you which local places to target (from apartments to zoos) and how to turn them into referrals. Built from 20+ years of field marketing and used in his paid consulting.
25+ years of field marketing · Built for owners, franchises, operators, and general managers · 30-day full course access
Relationship first marketing
Built for owners, franchises, operators, and general managers
From apartments to zoos: A–Z target system
Do the right thing, for the right reason, get the right results
Most Local Businesses Are Renting Attention Instead Of Building Relationships.
Ads can help. Mailers can help. Boosted posts can help. But if your traffic disappears the moment your budget stops, you are not building a growth engine. You are renting attention.
The real issue is usually not visibility. It is that the apartment complex two blocks away does not know your name. The school down the road does not know who you are. The hotel front desk has no reason to recommend you. The gym, church, daycare, dealership, office park, firehouse, and local organizations around you are not connected to you yet.
That is the relationship gap.
Ads Expire
Paid campaigns can create clicks, but the moment the budget stops, the traffic often stops too.
Discounts Train Bargain Hunters
Coupons can create a spike, but if the customer came only for the discount, loyalty was never built.
Relationships Compound
A leasing manager, principal, hotel GM, or local partner can send referrals for months or years once trust is built.
Get Jason's A–Z Playbook
Built from 20+ years of experience.
The A–Z Local Store Marketing Playbook is a practical, field-tested idea bank that shows local business owners exactly which nearby places to target — from Apartments to Zoos — and how to turn them into referral relationships. It's the same A–Z target system Jason uses in his paid consulting, built from 20+ years of field marketing. It helps you find the hidden local growth opportunities within one mile of your front door and start building your list of referral partners.
- What it is: a practical A–Z framework for finding hidden local growth opportunities — from apartments to zoos
- The same A–Z target system Jason uses in paid consulting with real clients
- Usually part of Jason's paid consulting process — yours free
- Helps you map the apartments, schools, hotels, gyms, offices, and organizations within one mile that could be sending you referrals
Jason's field-tested map of the local growth opportunities hiding within one mile of your door.
No credit card · Instant download
The Best Opportunities For Your Business Are Already Nearby. They Just Don't Know You Yet.
Most operators drive past their best future partners every single day. The Smile Lowder system teaches you how to turn that invisible local network into a written, trackable, follow-up-driven relationship pipeline.
From apartments to zoos — the Playbook shows you all of them.
"If you can't name 25 nearby relationships, there are probably 25 nearby relationships that can't name you either."
Leasing offices are referral hubs. Lead with a thank-you visit; welcome packets, move-in gifts, and resident events come as a confirmed second touchpoint that converts into recurring customers.
Open the playbook
Teachers, PTAs, and staff lounges. Show up with appreciation — become the first name they mention to every parent.
Open the playbook
Cater small staff meetings, sponsor youth events. Trusted community leaders are the highest-trust referral source you can build.
Open the playbook
Front desks recommend restaurants 50+ times a week. Build trust with the front desk team so recommending you becomes natural and helpful.
Open the playbook
Post-workout traffic is hungry, loyal, and clustered. Use a confirmed second-touchpoint offer to start a partnership conversation with the gym team.
Open the playbook
Lunch orders, team meetings, and client appreciation. One office manager can quietly send you hundreds of orders a year.
Open the playbook
Firefighters and EMTs eat together, post photos, and tell the whole town. A thoughtful second visit can create trust, goodwill, and future referral conversations.
Open the playbook
Tired parents picking up kids decide dinner in the parking lot. Be top-of-mind with magnets, menus, and treats for staff.
Open the playbook
Sales floors run on coffee and waiting customers. Become the go-to lunch and you'll be referred to every new car buyer.
Open the playbook
Cross-promote with neighbors that share your customer. Stack cards, do swaps, and create local bundles.
Open the playbook
Rotary clubs, chambers, little leagues, charities. Sponsor visibly — every member becomes a brand ambassador.
Open the playbook
Introducing The Smile Lowder Method
A repeatable system for building local relationships without awkward pitching, random networking, or relying only on ads.
Build Your Golden Rolodex
Identify every meaningful local target within one mile: apartments, schools, businesses, churches, hotels, gyms, offices, first responders, community groups, and more.
Lead With The Thank You Approach
Walk in as a neighbor, not a vendor. Smile, introduce yourself, thank them specifically, ask how you can support their team or community, and create a natural reason to follow up. The first visit is about starting the relationship, not dropping something off.
Don't Sell — Serve
The fastest way to open local relationships is not to ask for business. It is to offer value, appreciation, support, and community partnership first.
Design For The Third Visit
First visits introduce. Third visits build loyalty. Learn how to turn first-time customers into regulars by intentionally designing visits two and three.
Follow Up Or Fail
A first visit without follow-up is a fading hello. The course gives you the follow-up rhythm, scripts, tracker, and system to turn introductions into real relationships.
That's the system at a high level. The A–Z Playbook shows you exactly which local places to start with — and how.
The A–Z idea bank for turning nearby businesses, schools, and apartments into referrals.
This Is Not Another Generic Marketing Course.
What graph best describes you?
- Run adsBAD
- Send couponsBAD
- Hope traffic shows upBAD
- Post randomlyBAD
- Chase first-time customersBAD
- Forget to follow upBAD
- Start over every monthBAD
Renting attention. Traffic disappears the moment the budget stops.
- Build a Golden Rolodex
- Lead with gratitude
- Create local referral partners
- Use ads as amplification
- Design for the third visit
- Track follow-up
- Build a compounding relationship engine
Owning relationships. Referrals compound for months and years.
The Local Store Marketing & Relationship Building Course
A practical, field-tested system for operators who want local growth they can actually control.
Inside the course, Jason walks you through the exact local relationship marketing system built from years of real-world field marketing, franchise growth, grand openings, grassroots campaigns, and community-based sales building.
This is not theory. This is the playbook for getting out from behind the desk, into your local market, and building relationships that send traffic back to your front door.
Ten Modules. One Repeatable Relationship Engine.
The Relationship Gap
Learn why most local traffic problems are relationship problems in disguise.
Ads Expire. Relationships Compound.
Understand how to use paid marketing as fuel instead of depending on it as the engine.
The Golden Rolodex
Build the list of 50–150 nearby relationships that can become your local growth base.
The A–Z Local Store Marketing Framework
Know exactly which neighborhood categories to target, from apartments to zoos.
The Thank You Approach
Get the simple outreach script that lets you walk in without sounding salesy or awkward.
Don't Sell — Serve
Shift from vendor energy to neighbor energy and build trust before asking for anything.
The Third Visit Strategy
Learn how to design the first, second, and third visit so new customers become regulars.
The Grand Opening Engine
Use a 90-day relationship-building sequence before a launch, relaunch, remodel, anniversary, or campaign.
Follow-Up Or Fail
Use the 48-hour follow-up, end-of-week reply, call confirmation, and 30-day return system.
The Relationship Tracker
Track every contact, next step, offer, response, and partner status so your outreach becomes a real pipeline.
You Also Get The Tools To Implement It
Local Store Marketing A–Z Playbook
A practical idea bank for engaging apartments, schools, churches, hotels, offices, gyms, first responders, community organizations, and more.
Golden Rolodex Tracker
A simple tracker to organize contacts, visits, offers, follow-up dates, relationship status, and next steps.
Thank You Approach Scripts
Word-for-word outreach scripts so you know exactly what to say when you walk in.
Seasonal Monthly LSM Guide
Month-by-month local marketing ideas tied to seasonal moments, appreciation events, community rhythms, and partnership opportunities.
Monthly Live Smile Lowder Q&A Call
Join Jason live each month for implementation guidance, questions, examples, and real-world application.
Private Community Access
Stay connected with other operators implementing the system, sharing wins, asking questions, and building momentum.
Start Building Relationships That Outlast Your Next Ad Campaign.
Local Store Marketing & Relationship Building Course
Everything you need to start building a real local relationship engine — modules, playbooks, scripts, tracker, monthly Q&A with Jason, and private community access.
- 10 implementation modules
- Smile Lowder Playbook + A–Z Playbook
- Golden Rolodex Tracker & Thank You Scripts
- Seasonal Monthly LSM Guide & FixAim Pyramid
- Monthly Live Q&A with Jason
- Private community access
- 30 days of full course access
Jason has led and still leads on-site workshops, coaching, Break-a-ways sessions, consulting and provides keynote speaking nationwide.
More information at www.FixAim.com
Trusted By Operators Who Built Real Local Momentum
Franchisors, franchisees, and local business owners who turned community relationships into compounding growth.
"Jason's Local Store Marketing approach, particularly his focus on building community relationships, played an important role in Marco's growth from 200+ stores to the 900+ stores we are today. His strategies for Grand Openings helped new stores launch strong. But perhaps Jason's greatest contribution was his ability to help franchisees understand the value of grassroots marketing, great values and changing the way they connect within their communities."
"Working with FixAim was the best decision I ever made. A simple solution that yielded high returns. FixAim made the difference between staying open and closing. We saw results on the first day. Thanks FixAim for all you do."
"Jason Lowder has provided invaluable insight and guidance as we have approached the development of our Local Store Marketing Department. Jason's industry experience is unrivaled and his contributions undeniable. He has served as a teacher and a mentor for our organization as we seek to take our Community Engagement practices to a new level. Thank you, Jason!"
"Jason Lowder has a genuine and honest energy that positively affects everyone around him. I believe that many businesses are open and thriving today because of Jason's impact during tough developmental years. Many of the relationships that we created years ago are still intact and helping us thrive today. Have a plan. Be intentional. Have fun."
"Our goal was to be a $1 million pizza store. FixAim helped us focus our sales efforts on local businesses, and community, and we ended the year with $1.2M in sales by utilizing our 'local pizza store' tactic to build relationships in our market. Whatever you give to your community, they give back to you 10 times over."
"From our first conversation I could tell Jason would make an impact on our business. He is passionate, smart, motivated, organized, and understands local store marketing like no one else. His approach to LSM, his knowledge, experience and methodology focus on the relationships critical to growing any business within their community. I highly recommend Jason above most anyone I have worked with to consult my business."
14 verified testimonials from franchisors, franchisees, and local operators.
Real operators. Real routes. Real relationships.
Snapshots from grand openings, catering drops, community partnerships and local media — the kind of in-person moments the system is built to create week after week.
From Invisible In The Neighborhood To Known By The Community
A local operator had a clean store, solid operations, a good product, paid ads, boosted posts, mailers, and corporate support — but traffic was flat.
The question that changed the conversation:
"How many businesses, apartments, schools, churches, gyms, offices, and organizations within one mile of your front door know your name?"
The answer: Almost none.
That is the relationship gap.
- 1Build the Golden Rolodex
- 2Visit 3–5 local targets per week
- 3Lead with thank-you
- 4Offer support before asking
- 5Follow up within 48 hours
- 6Return within 30 days
- 7Track every relationship
- 8Turn local contacts into referral partners
This Course Is For You If…
Two short lists. Be honest with yourself — the system only works for one of them.
- You own or manage a local business
- You depend too much on paid ads or discounts
- You want more referrals from your local community
- You know you should be doing local outreach but don't have a system
- You want your team to know exactly who to visit and what to say
- You are opening, relaunching, remodeling, or trying to revive local momentum
- You want to turn first-time customers into regulars
- You want a practical weekly rhythm, not fluffy marketing theory
If most of these sound like you, enrollment will pay for itself in the first 90 days.
- You want a magic ad hack
- You refuse to follow up
- You only want online tactics
- You are not willing to build relationships in person
- You want instant results without consistent action
No shame — this just isn't the right system for what you're looking for.
Two Hours A Week Can Change Your Local Market Position.
3–5 in-person relationship visits
Lead with gratitude. Capture notes before leaving.
Follow Up & Confirm
Follow up with the people you met, thank them again, confirm what would actually be useful, and schedule the second visit.
Follow up & log
Send follow-ups, schedule 30-day returns, log every contact in the tracker.
Relationship visits per week per location.
Relationship visits per month per location.
Get the Free A–Z Playbook
Enter your details and we'll send it straight to your inbox, plus a 15-day educational series from Jason.
Frequently Asked Questions
Stop Waiting For The Neighborhood To Find You. Go Build The Relationships That Bring Them In.
The schools are there. The apartments are there. The hotels, churches, gyms, offices, local partners, and community organizations are already there. The question is whether they know you, trust you, and have a reason to send people your way.
Smile Lowder gives you the system to make that happen.
"When you do the right thing, for the right reason, you get the right results."