Stop waiting for customers. Go build relationships that bring them in.
Jason Lowder has spent 25+ years helping local operators drive traffic without ad spend. From single locations to franchise groups and entire brands, this one system increases sales by driving up guest traffic, increasing ticket average and improving frequency. The LSM Playbook is yours free, then grab the course that turns the strategy into a weekly routine.
It's a racket. The pay-to-play advertising campaign gets old quickly — and gets expensive.
So quit renting attention. Start owning relationships. Advertising stops when the money stops, but relationships keep working long after the ad is gone.
Stop renting customers through ads that disappear the moment you stop paying, and start owning the relationships that keep bringing people back. Invest in relationships, not just impressions — because advertising expires, but relationships compound.
That is the relationship gap.
Ads expire
Paid campaigns create clicks. The moment the budget stops, the traffic stops with it.
Discounts train bargain hunters
A coupon creates a spike. If the customer came only for the discount, loyalty was never built.
Relationships compound
A leasing manager, a principal, a hotel GM or a local partner can send referrals for months or years once trust is built.
The Local Store Marketing Handbook
The Smile Lowder Playbook, by Jason Lowder.
The same system Jason teaches in his paid consulting: built in the field, tested for 25+ years and proven where it matters — at the store level, with neighbors who send customers your way.
- The 5 steps to excellence — and what you can do today
- The full A-to-Z target list Jason uses with paying clients
- What to say on the first visit, and the reason to come back
What type of business do you run?
A day in the field with Jason will change the way you market forever.
This course will set you up for success — and there is more if you want it.
- No Studios, no scripts, no actors, just owners and operators that want a plan to build sales.
The Smile Lowder Checklist
Confirm your operations are 5 star
If your operations are not a 5 star close this page now, fix them and come back when your operations are right.
Create a deliberate Guest Experience
Market to the third visit, not the first, most marketers just get people through the front door, The Smile Lowder program is designed to keep them.
Build your Golden Rolodex
Scout your market, pick your targets, aim with precision and visit intentionally.
Don't Sell - Serve
If you go out to sell and promote, your efforts will fall short. If you go out to serve with an outward mindset, your return will multiply.
Be relational not transactional
Build relationships, slow down, ask questions, care more about them than yourself. Find out about them first, shut up and listen.
Follow up or Fail
For every hour spent in the community building relationships, spend another hour in your office doing what you said you will do,
That is the system at a high level. The Playbook shows you exactly which doors to start with. The course shows you how to run it every week without thinking about it.
Operators who walked the route
Franchisors, franchisees and single-location owners who turned neighbors into regulars.
"Jason's Local Store Marketing approach, particularly his focus on building community relationships, played an important role in Marco's growth from 200+ stores to the 900+ stores we are today."
"Our goal was to be a $1 million pizza store. FixAim helped us focus our sales efforts on local businesses, and community, and we ended the year with $1.2M in sales."
"Many of the relationships that we created years ago are still intact and helping us thrive today. Have a plan. Be intentional. Have fun."
"Jason Lowder has provided invaluable insight and guidance as we have approached the development of our Local Store Marketing Department. His industry experience is unrivaled."
"He understands local store marketing like no one else. I highly recommend Jason above most anyone I have worked with to consult my business."
"FixAim made the difference between staying open and closing. We saw results on the first day. Thanks FixAim for all you do."
14 verified testimonials from franchisors, franchisees and local operators.
Real routes, real relationships — real owners getting real results.
Grand openings, catering drops, school visits and community partnerships — photographed the day they happened.
Two hours a week. Twenty-five relationships a month.
The Local Store Marketing & Relationship Building Course.
The Playbook tells you which doors to knock on. The course teaches you to run the route: who to visit, what to say when you walk in, how to follow up, and how to track it so your team can do it without you. Ten modules, built from 25+ years of grand openings, franchise growth and grassroots campaigns.
10 implementation modules · the Playbook, scripts and tracker you'll use on every visit · monthly live Q&A with Jason · private community access
30 days of full course access, then ongoing community and monthly Q&A.
Questions from the floor
No. The Smile Lowder system is built around scripts, structure, gratitude, and follow-up. You do not need to be loud or naturally outgoing. You need consistency.
No. It applies to gyms, retail, hospitality, service businesses, fitness studios, and any business that depends on local relationships and repeat customers.
Keep what works. This builds the relationship foundation underneath your ads so paid campaigns are no longer the only thing creating traffic.
Yes. It is built to be systemized, trained, and implemented by owners, managers, field marketers, and local store teams.
You receive course access, instructions, and the implementation materials. Start with the Relationship Gap, then build your Golden Rolodex, then begin the Thank You Approach visits.
The schools are there. The apartments are there. The hotels, churches, gyms, offices and community organizations are already there. The only question is whether they know your name.
"When you do the right thing, for the right reason, you get the right results."